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'West Country Ales' Ceramic Plaques

West Country Ales Wall PlaqueListed below are pubs, ex-pubs, and off-licences that still have a ‘West Country Ales – Best in the West’ ceramic plaque still in situ. These colourful brewery plaques are still quite a common sight in Gloucestershire and are taken very much for granted. However, they deserve far more recognition as these West Country Ales plaques are a reminder of Gloucestershire’s once proud brewing heritage.

West Country Breweries were established in 1958 when the Stroud Brewery merged with the Cheltenham Brewery. By coincidence both the Stroud Brewery and the Cheltenham Brewery first started brewing in the same year – 1760. The date is recorded in the ceramic plaques. West Country Breweries were a large regional company with tied houses extending into Herefordshire, Oxfordshire, Wiltshire, Worcestershire and parts of Wales. As a result, these colourful ‘castle’ plaques can still be seen as far away as Presteigne in Wales and Marlborough in Wiltshire.

The distinctive ‘castle’ or ‘tower’ design was first used by the Cheltenham Original Brewery, and ceramic brewery plaques once graced the outside of their tied houses with the words ‘Cheltenham Ales’. After the Second World War the Cheltenham Brewery acquired the Hereford and Tredegar Breweries. As a result the company changed its name to Cheltenham & Hereford Breweries and the old plaques were replaced with the new, but similar,   ‘Cheltenham & Hereford Ales’ design. The old Foxhill Inn near Guiting Power still has such a plaque inlaid into the wall.The ‘West Country Ales’ plaques were placed in pub walls from 1958 until c.1967. Whitbread took over West Country Breweries in 1963 but for a few years after the acquisition Whitbread still used the West Country Ales ‘castle’ logo. There are two sizes and some slight colour differences in the glaze.

The study and distribution of the surviving ceramic plaques has never been undertaken before. There are more plaques out there waiting to be 'discovered.' Please let me know if you find any plaques still in situ that I have not yet put on the list:

Henleaze - Golden Bottle, Constable Road, Lockleaze, Bristol BS7 9YF

Gloucestershire (Placenames A to K)
Acton Turville - Fox and Hounds
Alderton - Gardeners Arms
Ampney Crucis - Butchers Arms (Pub Closed)
Ampney St. Peter - Red Lion
Apperley - Coal House Inn
Arlingham - Red Lion
Ashleworth - Queens Arms
Avening - Bell Inn, Cross Inn
Aylburton - Cross Inn, Travellers Rest (Pub Closed)
Berkeley - Boars Head, George Inn (Pub Closed - Now Berkeley Pharmacy)
Birdlip - Royal George
Birdwood - Kingshead
Bisley - Bear Inn (Partly obscured by Pubmaster sign, Stirrup Cup (was the New Inn)
Bishops Cleeve - Kings Head at Cheltenham Road, Swallow Inn at Bishops Drive (Two Plaques)
Blakeney - Cock Inn at Nibley, Yew Tree Inn
Bourton On The Water - Coach and Horses, Fosseway
Bream - Rising Sun, Winding Wheel (Pub Closed - was Miners Arms)
Brimscombe - Kings Arms at Bourne Lane (Pub Closed)
Broadoak Nr Newnham On Severn - White Hart
Broadwell Nr Coleford - Rising Sun Inn (Pub Closed)
Brockweir - Brockweir Country Inn
Brookthorpe - Four Mile Inn
Cam, Dursley - Berkeley Arms, Foresters Arms (Pub Closed - now a Bed and Breakfast), Railway Inn
Cambridge - White Lion, Drovers Arms at Bristol Road (pub closed - plaque obscured from view by vegetation)
Camp Nr Bisley - Fostons Ash Inn
Charfield - Pear Tree Inn at 6 Wotton Road, Plough Inn at 68 Wotton Road
Charlton Kings - Duke of York at East End, London Road, Merryfellow Inn at Church Street, Ryeworth Inn at Ryeworth Road, Waterside (was Reservoir Inn)
Cheltenham - Beehive Inn at Montpellier Villas, Exmouth Arms at Bath Road, Dawn Run (was Bath Hotel) at Albion Street, Fiery Angel (was New Inn) at Hewlett Road, Hop Pole at Gloucester Road (two plaques), Stable Bar (was Royal Clarence) at Clarence Street (two plaques), Kings Arms at Gloucester Road, Russell Arms at Hales Road, Shakespeare Inn at Lower High Street (plaque chipped), Sherborne Arms at Sherborne Street, Somerset Arms at Somerset Street, Leckhampton, St. James Hotel at Ambrose Street, Sudeley Arms at Prestbury Road, Suffolk Arms at Suffolk Street, Vine (was Coopers Arms) at Strand
Churcham (Oakle Street) - Silent Whistle (was Oakle Street Hotel - Pub Closed)
Churchdown - Hare and Hounds at Cheltenham Road
Cinderford - Globe Inn at High Street (pub closed), Golden Lion at High Street, Mount Pleasant Inn, Royal Foresters atLittledean Hill Road, Swan Inn at High Street, White Hart at St Whites Road
Cirencester - Marlborough Arms, Nelson Inn at Gloucester Street, Oddfellows Arms at Chester Street
Clearwell - Wyndam Arms
Coaley - Old Fox (was Fox and Hounds, Swan Inn (Pub Closed)
Coleford - Kings Head at Bank Street, Masons Arms at Boxbush Road (was Help Me Through the World - Pub Closed)
Coombe Hill - Swan Inn (Restored in 2004. Plaque had been painted over with white paint)
Corse - Prince of Wales at Snigs End
Cranham - Black Horse, Royal William
Cromhall - Royal Oak
Drybrook - Hearts of Oak
Dursley - Cross Keys at Boulton Lane (Pub Closed, Crown Inn at 39 Long Street (Pub Closed), Kings Head at High Street, New Inn at Woodmancote, Old Spot Inn at Hill Road (was Fox and Hounds - two plaques), Star Inn at 33 Silver Street (Pub Closed)
Dymock - Beauchamp Arms
Eastcombe - Lamb Inn
Eastington Nr Stonehouse - Kings Head, Victoria Inn
Ebley - Coach and Horses, Old Crown
Elmstone Hardwicke - Gloucester Old Spot at Piffs Elm (was White Swan)
Falfield - Huntsman
Frampton on Severn - Bell Inn at The Green, Three Horseshoes at The Green
Gloucester - 45 Moreton Street at Tredworth (ex Off Licence), 'Beaverprint' at 18 Upton Street at Tredworth (was an off licence), Beehive Inn (closed) at Millbrook Street at Gloucester, Blackfriars Inn (closed) at Commercial Street at Gloucester\r\nBlack Swan, Southgate Street, Gloucester\r\nCoach and Horses, St. Catherines Street, Gloucester\r\nCross Keys, Cross Keys Lane \r\nDrinks Cabin (off licence), 79-81 Tredworth Road, Gloucester, nDuke of Wellington at Tredworth Road, Gloucester, Englands Glory (was New Inn) at London Road, Gloucester, Famous Pint Pot (was Locomotive Inn) at Bruton Way, Gloucester, Glevum Inn at Oxstalls Way at Longlevens, Golden Heart at High Street at Tredworth, Hope Inn at Eastgate Street (pub closed), Kingsholm Inn at Kingsholm Road at Gloucester, Midland and Royal Hotel (closed) at Station Road at Gloucester (two plaques)\r\nNew Pilot Inn (closed), Southgate Street, Gloucester (two plaques)\r\nOne Eyed Jacks (was Victoria Inn), Barton Street, Gloucester\r\nPig Inn the City (was Lower George Hotel), Westgate Street, Gloucester\r\nPlough Inn, Upton Street, Gloucester\r\nPrince of Wales, Station Road, Gloucester \r\nPrinces Plume (closed), Barton Street, Gloucester\r\nQueens Head, Tewkesbury Road, Longford\r\nRoyal Oak, Hucclecote\r\nSeymour, Seymour Road, Gloucester\r\nVictory Hotel, High Street, Tredworth, Gloucester\r\nWellington Arms, Wellington Street\r\nWhitesmiths Arms. Southgate Street, Gloucester\r\nYe Olde India House, Barton Street, Gloucester"]); stm_ep(); stm_aix("p0i48","p0i0",[0,"Gotherington"]); stm_bpx("p50","p2",[]); stm_aix("p50i0","p1i0",[0,"Shutters Inn, Malleson Road"]); stm_ep(); stm_aix("p0i49","p0i0",[0,"Greet"]); stm_bpx("p51","p2",[]); stm_aix("p51i0","p1i0",[0,"Harvest Home (was Gardeners Arms) "]); stm_ep(); stm_aix("p0i50","p0i0",[0,"Guiting Power"]); stm_bpx("p52","p2",[]); stm_aix("p52i0","p1i0",[0,"Foxhill Inn (pub closed - rare Cheltenham & Hereford Ales plaque)"]); stm_ep(); stm_aix("p0i51","p0i0",[0,"Hawkesbury Upton"]); stm_bpx("p53","p2",[]); stm_aix("p53i0","p1i0",[0,"Fox Inn"]); stm_ep(); stm_aix("p0i52","p0i0",[0,"Hillesley"]); stm_bpx("p54","p2",[]); stm_aix("p54i0","p1i0",[0,"Fleece Inn"]); stm_ep(); stm_aix("p0i53","p0i0",[0,"Huntingford"]); stm_bpx("p55","p2",[]); stm_aix("p55i0","p1i0",[0,"Rose Inn (pub closed in 1965)"]); stm_ep(); stm_aix("p0i54","p0i0",[0,"Hyde Nr Minchinhampton"]); stm_bpx("p56","p2",[]); stm_aix("p56i0","p1i0",[0,"Ragged Cot Inn"]); stm_ep(); stm_aix("p0i55","p0i0",[0,"Inchbrook Nr Nailsworth"]); stm_bpx("p57","p2",[]); stm_aix("p57i0","p1i0",[0,"Crown Inn (closed)"]); stm_ep(); stm_aix("p0i56","p0i0",[0,"Iron Acton"]); stm_bpx("p58","p2",[]); stm_aix("p58i0","p1i0",[0,"Rose and Crown, High Street"]); stm_ep(); stm_aix("p0i57","p0i0",[0,"Kilcot Nr Newent"]); stm_bpx("p59","p2",[]); stm_aix("p59i0","p1i0",[0,"Kilcot Inn"]); stm_ep(); stm_aix("p0i58","p0i0",[0,"Kilkeney Nr Andoversford"]); stm_bpx("p60","p2",[]); stm_aix("p60i0","p1i0",[0,"Kilkeney Inn"]); stm_ep(); stm_aix("p0i59","p0i0",[0,"Kings Stanley"]); stm_bpx("p61","p2",[]); stm_aix("p61i0","p1i0",[0,"Kings Head"]); stm_ep(); stm_mc("p0",[3,"#000000",1,2,"",3]); stm_ep(); stm_sc(1,["transparent","transparent","","",3,3,0,0,"#FFFFF7","#000000","up_disabled.gif","up_enabled.gif",7,9,0,"down_disabled.gif","down_enabled.gif",7,9,0,0,200]); stm_em(); //-->

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